In 2015, I led UCYC through a rebrand. We had gone logo-less for several years and took the opportunity to be very intentional about what the face of our brand would look like. As Creative Director, I led a team through the process of hiring, research, development, and design for not just a new logo, but an overall brand. During this time, we identified key aspects of UCYC's personality - brand - and develop a brand strategy that went all the way from a total redesign of the website, business collateral, and signage, to refining how we communicate in every way - social media, email, and especially in person.
